Imagine you see an ad on TV, and call to place an order... and you then get a recording about the history of the company, how great the team is, that they are members of the association of blah blah blah blah blah blah

Are you doing the same thing with the most promising visitors to your website?

Someone looking for exactly what you offer sees a link to your site.

Maybe it is on Facebook, a professional association website, a Google ad, or the website of a related business.

They click on the link, go to the home page on your website... and get blah blah blah blah blah blah.

Result: They go away.

Instead, use Landing Pages

Set every external link to your website to point to a custom page that specifically addresses the topic of the link , and perhaps its source.

• If the link is on the site talking about a product, the page should talk about that specific product, and why and how to buy.
• If the link is about a consulting service you provide, have it go to a page about the specific service, how it will benefit the reader, and how to get started.
• If it is a link from the Chamber of Commerce, let the page talk about how to get specials you provide for Chamber members.

You get the idea. When someone clicks on a link and goes to your website, their first reaction should be, "This is exactly what I was looking for!"

And it's really easy...

If you are using our Online Business Partner® service , just log in and find a page on your site that somewhat matches the interests of those prospects who would likely click to get more information, then select "Copy This Web Page". On the copy, revise the content to focus precisely on the topic.

Use the link to this new page for your Google ad, Facebook post, or association directory. Repeat as necessary for other topics and link sources.

If you can't update your site easily , then a "standalone" landing page might be best. Or get a better website platform! (Hint: contact us!)