Google's choice of businesses to show in the local search results amounts to a "recommended list" that will typically drive over half the website visits and calls.

How does Google decide who should be contacted first? 



The same way you and I do! 



If "everyone knows" that Bob is the "go-to" plumber in the local area, well, Bob will get the majority of the calls.

If many of your neighbors have never heard of Bob the plumber, some think he serves their area and others think he doesn't, some don't make the connection with the "Bob" that you are wondering about and the "Robert" they know, and a few think he is an electrician and not a plumber, obviously Bob is not going to get very many calls. 



Instead of "everyone knows" it's just "a few people know".



It's the same with Google... firms that "everyone knows" will get the best results. 



How do you get from "a few people know" to "everyone knows"? 



Over time, your business perhaps gets listed in sources such as local business license registrations, state LLC lists, the Chamber of Commerce, community directories, other local business associations, and so forth. If you get listed in those places, then that info gets picked up by companies  that scour the Internet to find and list businesses, for online and automobile mapping services, online phone books, and for listings in business directories that most of us have never heard of, although Google sees them, and your entries there.



As long as all that data is consistent, Google starts seeing your business as more and more "connected" -- you become one of the firms that "everyone knows" is a go-to source of what you offer.



But with missing or inconsistent information, Google will lack trust in what they do find, and your details sink lower and lower towards "search oblivion" on their list.



Does "everyone know" about your business?  Click below to use our search audit to find out - no cost, no obligation, and no spam.