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Keywords? Where we're going, we don't need keywords!

It used to be special keywords and stuff - now it is AUTHENTICITY!


Ever feel like Google is an elusive unicorn you're trying to ride? Well, saddle up, because there's a new game in town, and it's called Authenticity! (Yeah, you've heard us say this for years... now Google is pushing it to the top!)

Google’s turning the SEO world into a treasure hunt for the real McCoy: authentic, first-hand content.


In their blog post last week, Google points out,


"One of the best ways to get information that works for your specific needs is to find someone with firsthand experience."


So if your website has the flavor of "been there, done that," you might just be the next VIP in search results land.


But wait, there's more!

Their blog post also says Google is adding a shiny new 'follow' button, letting searchers track topics without leaving their search page. Imagine your content being something everyone wants to frequent – that's the kind of hangout spot Google is aiming for with this nifty button.

Get ready to see this gem on mobile devices. We're talking weeks, not months, folks!

Think of it as Google's way of saying, "Let's skip the old ideas, and get some fresh shows on the road."

Personalized searches are the new binge-watch, and guess what? Your website could be the star!

Google is playing matchmaker too, rekindling the love affair between users and their old website flames. Thanks to a little nudge from recent searches and Google account shenanigans, it's "Hello again, old friend" for users and sites.

And for the grand finale, business owners, it's your time to shine – literally. Google is rolling out the red carpet, flashing your follower count like it's the latest Hollywood blockbuster.

Google is playing coy with the exact secret sauce for rankings, but you can bet your bottom dollar that crowd-pleasers like user engagement and repeat visits will take center stage.

It’s time to jazz up your website and strut your authentic stuff. Google's looking for originals, and that should be you!

We are ready to be your wingman in this new SEO soirée, mixing business with pleasure and a dash of panache. Let's show Google that when it comes to authentic content, you're the real deal!

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