Last week we pointed out that relying solely on social media is like going to a party naked - it might get you some short term attention, but it's not useful for building long-term relationships.

So, what should you do instead?  Here are some fun analogies to help you remember:

Build a Website (or freshen up the one you have)

Think of a website like your business's home - it's where people go to get to know you better.  Just like your home, you have full control over your website's design, decor, and vibe.

Plus, it's a place where people can stay as long as they want and keep coming back.

(Did you ever try to get back to that great post you saw just an hour ago on Facebook, so you could share it?)

Create a Blog

A blog is like your business's own personal journal - it's where you can share your thoughts, experiences, and expertise.

Also, it's an excellent way to improve your SEO and drive traffic to your website.

Start a Newsletter

A newsletter is like having a pen pal - it's a way to stay in touch with your audience, build relationships, and keep them updated on your latest news and promotions.

Use Social Media as the Icing on the Cake

Social media definitely adds a little something extra, but it's not the main course.

Use it to amplify your message and reach a broader audience, but don't rely on it as your only online presence.