Meet Bill, the Website Strategist Behind Short Story Marketing

Every business needs someone who can see what comes next.

Someone who understands how people move from curiosity to action. Someone who can connect websites, messaging, strategy, technology, and customer psychology into something that helps a business grow.

At Short Story Marketing, that person is Bill.

As Website Strategist at Short Story Marketing, Bill helps businesses create websites that do more than look good. He brings together website strategy, messaging, marketing insight, technical know-how, and customer psychology to build websites that function smoothly, communicate clearly, and guide visitors toward the next step.

He wears a lot of hats.

Internet guy.

Early web pioneer.

Momentum engineer.

Website strategist.

Click psychologist.

And he has been wearing those hats for a long time.

Bill started working with the internet before most people even knew what to call it. Back then, getting online meant mysterious modem noises, blinking lights, and a creative string of punctuation depending on how the session was going.

Since those early days, his path has included military intelligence, college computer centers, marketing and sales for Steve Jobs’ NeXT computer company, managing IT teams in the Middle East, and eventually building websites for businesses.

For the first few years, he ran his whole operation from a boat he rebuilt himself, cruising up and down the East Coast while his clients sat in offices.

They had conference rooms. Bill had tides.

That mix of technical knowledge, unconventional experience, and entrepreneurial grit still shapes the way he works today.

One of Bill’s early websites, FireCalc®, a retirement calculator, was cited by The Wall Street Journal, Newsweek, and other publications. Not bad for a guy working off the water.

What does he do best?

He turns curiosity into momentum.

That idea is rooted in more than instinct. Bill studied with Dr. Charles Kiesler, psychologist and former president of the American Psychological Association, whose work focused on how people commit to decisions. One of the key insights from that work was simple and powerful: people usually do not leap. They step.

A click.

A quick read.

A demo.

One small action that moves someone from “just browsing” to “I’m interested.”

That way of thinking still shapes Bill’s work today.

He also studied under Herbert Simon, one of the founding figures of artificial intelligence, back when AI was still an academic subject, not a headline. That background gave Bill an unusually early foundation in the relationship between technology, decision-making, and human behavior — a perspective that continues to shape Short Story Marketing’s work as AI becomes a bigger part of how businesses show up, get found, and connect online.

At Short Story Marketing, Bill connects the dots between websites, messaging, marketing strategy, customer psychology, AI, and the technical side of web development to build something bigger than just “a website.”

He makes sure a site not only says the right things, but also works the way it should.

He builds momentum.

Whether he is refining messaging, improving user flow, shaping strategy, handling the technical side of what makes a website work, or helping clients think through the growing role of AI in online visibility, his focus is the same: helping businesses create forward motion.

Long internet history.

Boat-tested entrepreneurship.

Small steps that lead to big results.

That is the next-step thinking behind Short Story Marketing.

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