The Starting Point: Experience Without Visibility

When we first met for coffee, she was new to Central Oregon. Brand new. Just like me

• No listings.
• No local referrals.
• No established digital footprint.
  
  

What she did have was 37 years of real estate experience and deep knowledge of Central Oregon, the kind you don’t Google your way into. The problem wasn’t expertise. It was visibility.

In 2025, experience without a digital presence is basically a tree falling in the forest.

Coffee #1: Fixing the Digital Blind Spot

Our first conversation wasn’t a sales pitch. It was education.

We talked through:

• Why social media isn’t about posting houses nonstop
• Why a website isn’t just a business card
• Why owning your digital footprint matters more than chasing algorithms

This wasn’t about trends. It was about control.

Coffee #2: A Landing Page in 30–40 Minutes

On our second coffee meeting, we stopped talking and started building.

Within 30–40 minutes, we launched:

• A clean, focused landing page
• A clear value proposition
• A place to send traffic (finally)
  
  

No overthinking. No perfection paralysis. Just something live and useful.

That single page changed everything.

From Landing Page to Full Website

Within about a month, that landing page evolved into a full real estate website, including:

• Lead generation tools
• SEO-focused structure
• Location-driven content
• Clear messaging built around trust, not hype

Now she didn’t just exist online, she made sense online.

Marketing That Actually Made Sense

Once the foundation was solid, we started brainstorming marketing ideas that matched her personality and market.

Not gimmicks. Not “what everyone else is doing.”

We explored:

• Coloring pages for community engagement
• Local kiosks
• Social content with purpose
• The real reason digital footprints matter long-term

Every idea tied back to one goal: be visible, be helpful, be remembered.

The Results (This Is the Part That Matters)

Here’s what happened next:

• Started with zero listings
• Climbed to five active listings
• Now three pending (within a month in a troubled market)
• Traffic from zero to 426 sessions/726 page views and over 289 unique visitorsSessions

Momentum came faster than expected, not because of luck, but because the groundwork finally matched the experience.

The Bigger Lesson

This wasn’t about flashy ads or viral posts.

It was about:

• Getting online properly
• Making it easy for people to find, trust, and contact you
• Turning decades of expertise into digital credibility

The tools didn’t create success. They unlocked it.

Why This Matters (And Why We’re Sharing It)

This case study isn’t just about real estate.

It’s about:

• Strategic thinking over shortcuts
• Education over tactics
• Building systems that work while you sleep
  
  

And yes, it’s also about the kind of work we love doing and the kind of people we want to work with.

If you’re someone who thinks long-term, values clarity over chaos, and understands that digital presence is foundational, not optional, we should probably talk.