When Downies first reached out, they had a local following but not alot of people knew about the food truck located in downtown tillamook. Of course they have a passionate following, and a killer menu. What they didn’t have was a clear brand identity or an online presence that matched the warmth of what they were serving in person.

They needed more than just a site. They needed a story — and a brand — that people could connect with before they even pulled into the parking lot.

So we did what we do best: listened, brainstormed, designed, and delivered.

Strategy Meets Soul: Crafting the Brand

We started at the beginning — building a cohesive visual identity that captured what Downies is all about: comfort food, community, and a touch of vintage diner charm.

From there, we:

• Designed their logo, color palette, and food truck wrap
• Crafted a voice that’s friendly, local, and proudly unpretentious
• Built a fast, responsive, SEO-optimized website that works just as hard as they do

Every element was designed to drive traffic — both digital and foot — while feeling 100% true to the Downies vibe.

What We Built

This wasn’t just a quick website build. It was a ground-up brand activation:

• Custom site design that feels modern but familiar
• Mobile-first UX so folks can browse the menu and find the truck on the go
• Search-optimized structure for better visibility on Google
• Simple CMS backend so the team can update their menu or hours without headaches
  
  

And let’s be honest — no one should have to squint at a blurry PDF to find out what’s for lunch.

A Digital Experience That Feels Like Home

Great websites aren’t about flash — they’re about feeling. This site invites you in with the same energy you’d get walking up to the downtown truck or walking through the front door at Downies: friendly, warm, and ready to serve.

Even if you’ve never been, the brand makes you feel like a regular.

What’s Next

With the new site live and the food truck rolling, Downies is now set up to:

• Build stronger local awareness
• Increase foot traffic through clearer calls to action
• Get discovered more easily on mobile and maps
• Keep their loyal customers in the loop with menu updates and events
  
  

And this is just phase one.

The Takeaway

At SSM, we don’t just launch websites. We help businesses tell their story online — in a way that feels real, builds trust, and drives growth.

So if you’re craving a digital experience that actually moves the needle contact us!