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Not only does publishing content more frequently build trust, but it also helps you showcase your expertise.

Websites that publish consistently are often perceived as experts — they have the knowledge that comes from researching topics to help educate their customers.

If you publish high-quality content regularly, people will start to recognize your name as the expert in your field. They'll even start coming to you for advice when they have questions or problems. If they see that you're always there with helpful answers, they'll feel more confident about trusting your advice and recommendations when making important decisions.

Consistent publishing is a great way to build trust, credibility, and authority as an independent educational consultant.

Customers are looking for valuable information

Customers want new content. They don't want to see the same thing every time they visit your website.

For example, if you run a language learning service, users will seek additional resources to improve their skills or dive into the experience. There is a lot more you can post on your blog than just “how to learn french.” Try some topics like “best french Netflix shows” and “Top 10 french pastry recipes.”

To help make an informed decision, clients want to know what's relevant to them at that particular moment in time by answering their questions or solving their pain points.

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Don't miss out on the opportunity to provide your target audience with the information they seek in the buyer's journey by skimping out on publishing new content.

For additional exposure, share your blog posts on social media or send them to your monthly newsletter. After all, you have already put in the hard work to create valuable content. You might as well share it elsewhere for a more extensive reach.

If you don’t know what information your audience is looking for or are having trouble coming up with new topic ideas - ask your audience. There are many types of surveys you can send out depending on the situation. Armed with that information, you’ll never run out of relevant topic ideas.

Your competition isn’t sitting around

You're not the only one publishing content. The competition is right on your tail.

In search engine optimization (SEO), consistency is key. That means your competition isn't sitting back twiddling their thumbs. But they sure are hoping that you are. So don't let them win.

The internet is a boisterous place. And countless people and businesses are vying for attention and trying to rank on the first page of Google.

That means if you want to make a splash with your latest blog post or video, you must be publishing content consistently and of the highest quality to add value to your readers.

Because at the end of the day, if you don't, some other business will. And they'll steal organic traffic and leads right from under your nose.

Fresh content helps you rank higher in search engines

Google has a sophisticated algorithm that rates websites according to their relevance and authority.

You need to create content that meets specific guidelines for your website to rank higher in search results.

Google looks at four factors when determining the ranking of a page:

• Freshness: How recent is your content?
• Relevance: How relevant is it for users?
• Dependency: How frequently does it get linked to other sites?
• Authority: How reputable is the author?

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To help you optimize your website content and search performance, you can leverage free Google tools like Google Search Console and Google Analytics.

As you publish more content, these tools will help you rank for more keywords and generate organic traffic to your website.

Wrapping up

So there you have it.

Publishing content frequently can help you:

• Drive traffic to your website: Fresh content helps improve SEO and increases organic traffic.
• Increase engagement: Once you build a readership, you can use consistent content to keep them engaged and coming back for more.
• Encourage social sharing: You can reach people actively searching for a topic and are more likely to share what you have to say with their friends and family.
• Build trust in your brand: Show that you're an expert on a given topic — people will trust you when they encounter problems related to that topic.

Staying on top of a consistent publishing schedule isn't easy and takes time and resources, but the benefits far outweigh the costs. Make sure to share these learnings in your next marketing team meeting!

And if you feel like there is no way you can publish three articles per week or don't have the team to get the job done, don't worry. Connect with us, and we'll help you get the ball rolling.