More Clients. Less Admin.
Wherever You Are in Your Practice.
Trusted by IEC practices across the country
We work with IECs at every stage.
ALREADY ESTABLISHED?
Stop losing hours to tasks your system should handle.
You have the clients and the reputation. And 7 tabs with CRM, multiple calendars, email, messaging, contract systems, spreadsheets, etc. What you need are integrated tools that organize your leads, automate follow-up, and keep things running, without adding anything to your plate.
JUST STARTING OUT?
Launch with the credibility your first clients need to see.
Your website sets the tone before you ever pick up the phone. We build a polished, professional site that positions you as a trusted expert from day one, with SEO, a contact form, scheduling, CRM, and automated follow-up already in place.
What changes when you work with us:
- A website that earns trust before the first call. Custom-designed, mobile-ready, and built to convert visitors into inquiries.
- SEO that targets families actively searching for an IEC. We go after the keywords that bring in right-fit clients, not just traffic.
- Automated follow-up so no lead goes cold. When someone fills out your form, they hear back right away, even if you are in a session.
- CRM and pipeline management in one place. Track every prospect, conversation, and proposal without a spreadsheet in sight.
- Content and social handled for you. AI-assisted blog posts, email campaigns, and scheduled social posts that sound like you.
- One team that already knows IEC practices. Serving consultants since 2011. We know IECA. We know HECA. No onboarding required.
No pitch. No pressure. Just an honest conversation about what your practice needs.
Our Approach
Proven Results
We do not guess. We follow a structured approach that has worked for hundreds of IEC practices.
- Discover | We learn your goals and your practice.
- Plan | We build a clear strategy that fits your time.
- Build | We create your website and set up SEO.
- Automate | We launch systems that save you hours.
- Grow | We optimize and scale for steady growth.
Hundreds of IEC practices served since 2011.
From solo consultants launching their first site to established firms managing full associate teams, we have built the digital infrastructure that keeps IEC practices visible, organized, and growing.
Ready to see what the right tools can do for your practice, whether you are starting out or already established?
We start with a free 15 minute call. If we are a good fit, we build a plan around your goals and budget. If not, you walk away with at least one useful idea.
15 minutes. No obligation. Honest answers.
WHO ARE WE?
We are Short Story Marketing, a partnership formed over 20 years ago by long-time competitors Kim and Bill.
We have focused on marketing for Independent Educational Consultants since 2011.
Ready to see what your practice can do?
15 minutes. No obligation. Honest answers.
