Interesting Tidbits Worth Sharing
Sometimes we come across ideas, tools, trends, or odd little details that are too interesting not to share. This page is where we collect useful discoveries, marketing observations, website tips, and other things that made us say, “Who knew?”
DIY marketing sounds cheaper until you spend 40 hours learning, 80 hours confused, and launch a site you quietly resent. Sound familiar?
We built a trust-based website for a toy store. Same framework we use for therapists and financial advisors. Here's why it worked — and why it always does.
Showing your visitor's pain point is just the start. The real magic is what happens after that first click — and the psychology behind why it matters.
An analysis of 11 million searches shows Google wants blogs, video, images and more. If your strategy is blog posts only, you're leaving traffic behind.
Research by Dr. Jill Larkin at Carnegie Mellon shows experts think differently. Here is why hiring a marketer with experience in your field saves small businesses time and money.
Shift your focus to authentic content for better SEO. Contact us for professional website design & marketing solutions!
Visitors scan, hunt for answers, then decide in seconds whether to stay or go. Here's how to structure your website content around how people actually read online.
Just 1.3% of visitors open a Testimonials page — and most don't stay 30 seconds. Here's a better way to display your reviews so they actually get seen and read.
Google rewards fresh, useful content. Here's why publishing a new article every other week — even an imperfect one — beats waiting until it's perfect.
Make a poor first impression and it takes a lot to recover. Visitors decide in 1/20th of a second — here's why professional website design isn't optional.
Most business owners don't know there are 5 separate costs to a website. We break them all down — from design to hosting to SEO — using a simple house analogy.
When you say "I can picture it," you might mean something completely different than we do. It's why we always start website projects with a live strategy call.
Since domain name registration information is easily found, it's a rich source of targets for a scam that we see almost daily. The scam is an invoice for renewing your domain name... or that's what it looks like without close study. The fine print generally says it is a solicitation, for something you really don't want. Sorry to report, some clients have lost money when they didn't look closely. These arrive both by USPS and by email. These seem to usually show up around 3-4 months before your domain is due for renewal - timed to get your money before you have already taken care of the real invoice. These deceptive practices are illegal, and governments worldwide have played "Whac-a-Mole" trying to shut down such companies nearly since day 1 of the Internet, but they keep reappearing. Wikipedia lists some of these efforts - the companies involved show up over and over again.
Your real domain renewal notice will come from your website provider or from the domain registrar where you purchased the domain name, and it will usually arrive around 3-4 weeks before the domain expires. If in doubt, check with your website firm.
