Get the website your
IEC practice needs -
and the follow-up system
it's been missing
Are you struggling with ...
Frustrated by too many calendars
Calendy here, Acurity there, personal calendar somewhere else?
Manual Follow-Up
Sync handles your follow-up sequence automatically, so no lead goes cold while you're busy with clients.
Too many tools
Forms, email, CRM, payments, contracts....all living in different spaces, platforms and tabs
Workflow Fear
You know you need automation, but setting it up feels overwhelming.
Inconsistent Process
Every family gets a slightly different experience and onboarding
Lost Time
You're doing admin works instead of serving families and growing your practice
BEFORE SYNC - so many tools not enough tabs
Calendly Acuity Scheduling
HoneyBook
DUBSADO Mailer Stripe
Google Drive
Spreadsheets
AFTER SYNC - One tab; One tool; simple automation
Inquiry
Consult
Follow Up
Contract
Sync Automation
Trusted by IEC practices & organizations across the country
What Sync gives your IEC business
Save Time
Automate the repeat admin work so you can get back to the work you love.
Create Consistency
Give every family a smoother, more professional experience from start to finish.
Stay Organized
Contacts, Calendars, forms, payments and workflows live in one platform/one account.
Keep Control
Start with a foundation, then customize your voice, timing, emails, and your processes!
HAVE A WEBSITE ALREADY?
Start here
To get organized and start simplifying today,
with our Sync Starter
(Think of it as your
Right-Fit Family Follow-Up System)
Calendar Integration
Forms & Inquiries
Contacts
Email reminders
Basic workflows
Your referrals are doing their job. Is your website doing its part?
If your site is outdated, unclear, or built from a generic template, it may not communicate the trust, value, and experience your customers already know you for.
We help turn referral-dependent websites into clear, customer-focused experiences that support trust, explain your value, and guide visitors toward action.
* Our Sync Starter comes with all new websites
Sync Premium
Full business foundation
- Brand Playbook
- Ai Integration; full trained chatbots; ai agents; content creation
- Email marketing and newsletters
- Electronic document signing and client agreements
- Dedicated phone numbers for inbound calls
- Voicemail capture and routing
- SMS follow-up and reminder sequences (for those students who never read their email)
- Reputation monitoring and review management
- Online courses and client training tools
- Membership driven modules
What changes when you work with us:
- A website that earns trust before the first call. Custom-designed, mobile-ready, and built to convert visitors into inquiries.
- SEO that targets families actively searching for an IEC. We go after the keywords that bring in right-fit clients, not just traffic.
- Automated follow-up so no lead goes cold. When someone fills out your form, they hear back right away, even if you are in a session.
- CRM and pipeline management in one place. Track every prospect, conversation, and proposal without a spreadsheet in sight.
- Content and social handled for you. AI-assisted blog posts, email campaigns, and scheduled social posts that sound like you.
- One team that already knows IEC practices. Serving consultants since 2011. We know IECA. We know HECA. No onboarding required.
No pitch. No pressure. Just an honest conversation about what your practice needs.
Our Approach
Proven Results
We do not guess. We follow a structured approach that has worked for hundreds of IEC practices.
- Discover | We learn your goals and your practice.
- Plan | We build a clear strategy that fits your time.
- Build | We create your website and set up SEO.
- Automate | We launch systems that save you hours.
- Grow | We optimize and scale for steady growth.
Hundreds of IEC practices served since 2011.
From solo consultants launching their first site to established firms managing full associate teams, we have built the digital infrastructure that keeps IEC practices visible, organized, and growing.
Ready to see what the right tools can do for your practice?
We start with a free 15 minute call. If we are a good fit, we build a plan around your goals and budget. If not, you walk away with at least one useful idea.
15 minutes. No obligation. Honest answers.
WHO ARE WE?
We are Short Story Marketing, a partnership formed over 20 years ago by long-time competitors Kim and Bill.
We have focused on marketing for Independent Educational Consultants since 2011.
Ready to see what your practice can do?
15 minutes. No obligation. Honest answers.
